How to market your business online, how to market your business for free, or how to market your business on social media have always been some of the most asked questions among business owners. Creating the right mix of online and offline marketing strategies for small business can be a real challenge for specialist firms in the legal or financial management fields. Therefore, we have examined some of the inexpensive marketing ideas for small business and would like to share some most creative ways to market your business in legal or financial area.
It’s vital that any information you provide is accurate and up-to-date and that the tone and style of your communications enhances and protects your reputation. But it’s also crucial that the general public who use your services understand clearly what you can offer them — they’ll more readily recognise the solutions you provide and pick you over less accessible competitors.
Offering free advice or expert information might seem counterintuitive when your firm ultimately has to generate a profit, but you’ve got to speculate to accumulate.
So offering to run a workshop for an SME support service like Business Gateway will allow you to offer your expert viewpoint on legal issues that affect small businesses, while introducing you to potential clients.
And the publicity you’ll gain from offering some pro bono services for a few hours a month will rapidly enhance your local reputation.
Once the startups you provide with basic advice expand adequately, they may approach you for professional services and your newly-elevated profile might also attract larger firms impressed by your community values.
Offering your professional view (with the necessary disclaimer) on legal issues faced by readers of a local newspaper or community website is another way to spread your company’s reach and project an authoritative image.
Explaining a change in licensing laws, parking violations or regulations regarding antisocial behaviour in layman’s terms can make your company seem much more approachable to the general public.
You can either choose a senior partner as the public face of your company or alternatively, allow different specialist staffers to take turns answering questions relevant to their specific niche.
Becoming a legal agony aunt (or uncle) is a great way of connecting with the public and generating goodwill in your neighbourhood.
The aesthetic design of your website and the user experience it offers have to be top-notch — but unless it’s optimised for SEO purposes, it won’t be visible on search engine results pages.
So a specialist search marketing agency like Attercopia will research the most relevant keywords to include in your digital content for the services you offer and your location, monitor the results using analytics tools and make the necessary adjustments to push you further up the rankings.
Combining keywords with the right level of paid search ads and a regularly updated blog that’s shareable on social media will mean you’re more likely to be be the first law firm searchers find when they’re trawling from their phones for local assistance.
When you’re in a highly regulated sector like law or finance, it’s essential that the information you provide on your website is accurate.
But your content should also be tailored for your audience — unless your clients are lawyers, they might not understand complex legal terms.
So hiring a skilled content writer who can translate your service pages and blog into plain English is advisable — unless you have internal staff who are particularly adept at adapting their legal knowledge and language for laypeople.
In the digital age, radio might not be the first medium local businesses think of when it comes to marketing.
But according to commercial radio industry body Radiocentre, it’s effective — radio produces a £7.70 revenue ROI for every pound spent, and outperforms TV in categories like automotive, finance, travel and research.
And radio enhances brand relevance and trust, as well as driving online response as part of a multi-channel strategy.
So there are the top five ways to market your local legal or financial firm — adopt them today to be first choice for specialist services in your town or city.
What local marketing strategies or techniques do you use? Share your tips in the comments section.