Industry Outlook for the top 10 breakfast cereals brands
The global market for breakfast cereal brands was worth around $40 billion in 2017 and is forecasted to grow at a CAGR of more than 4% for the next five years to reach $54 billion by the end of 2022. The growth of the top cereal brands is driven by evolving food habits and effects of western culture on the dietary habits of consumers in the emerging economies. The top 10 breakfast cereal companies rely majorly on product innovation and effective marketing strategies to cater to the growing demand for healthy cereal brands. Consumers are changing their breakfast routines in search of the best breakfast cereal and adopting gluten-free breakfast cereals in their hectic lifestyles. The best-selling breakfast cereals help people find a time-saving alternative and breakfast cereals for diabetics is targeted at the consumers who want to adapt to a healthy breakfast routine.
The top 10 breakfast cereal brands are likely to increase their market reach due to rising adoption of healthy and convenient food products and growing awareness about health among the consumers. Also, the demand for top cereal brands is expected to thrive due to the growing size of health-conscious customers and increasing level of disposable income among the middle-class segment. In the recent times, most of the consumers are focusing heavily on minimizing their intake of calories by adopting the top cereal brands and replacing their traditional breakfast options with healthy cereal brands. The best breakfast cereal companies are mainly from the Northern American regions besides the large consumer market for best selling breakfast cereals in the Asia Pacific region. Furthermore, there is a rapidly growing demand for gluten-free breakfast cereals and breakfast cereals for diabetics across the globe for the past few years.
Top 10 Breakfast Cereals Brands in the World
1. Kellogg’s
Kellogg’s is one of the top 10 breakfast cereal brands in the world manufacturing the best breakfast cereal for many decades. Kellogg’s, one of the top cereal brands was established in 1906 by Will Keith Kellogg at Michigan, US and is one of the largest manufacturers of best breakfast cereal. This best-selling breakfast cereals company had an annual revenue of more than $15 billion with a net income of almost $2 billion in 2017. This top breakfast cereal brand also makes breakfast cereals for diabetics and has more than 30,000 employees working for this top 10 breakfast cereal company.
2. Weetabix Limited
Weetabix Limited is one of the leading breakfast cereal brands in the world and renowned for making breakfast cereals for diabetics for many decades. Weetabix Limited, one of the top 10 breakfast cereal company was founded in 1932 by Bennison Osborne and this best-selling breakfast cereals brand has the head office in Northamptonshire, UK. This best breakfast cereal company employs more than 2,000 professionals and has an annual revenue of around $12 billion with operating profits worth $1.5 billion. Weetabix is also producing almost 3 billion Weetabix biscuits every year from its factory in Kettering and is one of the top cereal brands in the United Kingdom.
3. Bob’s Red Mill
Bob’s Red Mill is a top 10 breakfast cereal brands across the globe with a variety of healthy cereal brands under the company’s banner. This breakfast cereal brands were incorporated in 1978 by Bob Moore at Milwaukie, US and is regarded as one of the best breakfast cereal brands in the world. Bob’s Red Mill, top cereal brands were estimated to have a sales revenue of almost $10 billion with net income of around $1 billion in 2017. This top 10 breakfast cereal company has a factory of more than 80,000 square feet and has plans of expanding the production and distribution of healthy cereal brands throughout the world.
4. General Mills
General Mills is one of the top cereal brands in the world making the best-selling breakfast cereals for more than a century. General Mills, one of the top 10 breakfast cereal brands was established in 1856 at Minnesota, US by Cadwallader C. Washburn, John Crosby, and James Ford Bell. This major breakfast cereal brand is believed to have an annual revenue of around $15 billion and a net income of approximately $1.6 billion in 2017. This healthy cereal brand employs over 35,000 employees across the globe and makes one of the best breakfast cereals for diabetics.
5. Erewhon
Erewhon is another one of the top breakfast cereal brands in the global market and is an established manufacturer of top cereal brands for many years. This top cereal brand was founded by Aveline Kushi and Michio Kushi in 1966 at Boston, US. This top 10 breakfast cereal company is estimated to have an annual revenue of more than $10 billion and an operating profit of over $1 billion in 2017 with around 4 retail outlets in the North American region. This best-selling breakfast cereals company has around 1,500 employees specializing in manufacture and marketing of the best gluten free breakfast cereals. Erewhon is still quite famous among children in the US, which reflects through its increasing sales and revenue.
6. Quaker Oats Company
Quaker Oats Company was founded in 1877 as Quaker Mill Company at Ohio, the US by Henry Parsons Crowell. It is a subsidiary of PepsiCo and is currently headed by Robbert Rietbrok and is regarded as one of the breakfast cereal brands across the world. This top 10 breakfast cereal brand is estimated to have revenues of $200 million every year with profits of around $40 million in the year 2017. This healthy cereal brand has over 600 employees across the world and makes one of the best breakfast cereal for over a hundred years.
7. Post Holdings Inc
Post Holdings Inc is a top 10 breakfast cereal brands in the world with a century-old heritage of manufacturing the best breakfast cereal. This top cereal brand was founded in 1895 by C W Post at Missouri, US. This best-selling breakfast cereals company makes gluten-free breakfast cereals for diabetes and is a very renowned healthy cereal brand. Post Holdings Inc had an annual revenue of around $11 billion in 2017 with an operating profit of over $1.5 billion. This is one of the leading breakfast cereal brands that has more than 4,000 employees worldwide.
8. Kashi
Kashi is a leading breakfast cereal brands in the world manufacturing the best gluten free breakfast cereals since over three decades. This top cereal brand was established in 1984 by Philip and Gayle Tauber at San Diego, US. This top 10 breakfast cereal company is a 100% non-GMO verified healthy cereal brands and has an annual revenue of more than $80 million and a net profit of around $28 million in 2017. This best-selling breakfast cereals company has more than 500 professionals working to make and sell the best breakfast cereals for diabetics.
9. Nestle Cereals
Nestle Cereals is a top 10 breakfast cereal brands across the globe producing the best breakfast cereals for diabetics and is considered one of the best healthy cereal brands. This top cereal brand was incorporated in 1991 by a joint venture between General Mills and Nestle to manufacture the best breakfast cereal in the world. This best-selling breakfast cereals company is estimated to have had an annual revenue of around $120 million with an operating profit of close to $45 million in 2017. This leading company makes gluten-free breakfast cereals. Nestle has more than 1,800 professionals employed in its cereals business.
10. MOM Brands Company
MOM Brands Company is a leading breakfast cereal brands founded in 1919 by John Campbell at Minnesota, US. This top cereal brands makes one of the best breakfast cereal and manufactures breakfast cereals for diabetics with a presence in more than 50 countries worldwide. The annual revenue of MOM Brands Company was estimated to be around $700 million in 2017 and is a very popular breakfast cereal brands globally. This best-selling breakfast cereals company has more than 1,400 employees worldwide and is considered the third largest breakfast cereal brands in the USA.
An outlook of the Top 10 Breakfast Cereal Brands
The largest market in terms of the region for breakfast cereal brands is North America followed by Europe. The Asia-Pacific region is expected to have the fastest growth in the next five years owing to rising disposable incomes of the consumers coupled with influences of the Western Culture in developing economies like India and China. Additionally, the changing lifestyles of people where there is an increased preference for ready to eat healthy cereal brands are also likely to have a positive impact on the growth of the best breakfast cereal companies in the coming few years. The top cereal brands are predicted to focus on innovations and technology to manufacture the best gluten free breakfast cereals and cater to niche market segments such as breakfast cereals for diabetics. Overall, the top breakfast cereal brands are forecasted to maintain a steady rate of growth in the next five years because of rapid urbanization across the globe.
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