Online Home Décor Market Overview
Unlike many industries in 2020, online home décor companies are seeing benefits from the global coronavirus pandemic. As consumers are reluctant or unable to shop at brick-and-mortar locations, they have turned to e-commerce companies to do their shopping. And with users spending more time than ever at home, many are feeling the need to tackle new projects and update their living spaces. Some companies, such as Bed Bath & Beyond, have reacted to the pandemic by reorganizing their operations, de-emphasizing and closing storefronts and pouring more resources into their e-commerce operations.
According to Global Industry Analysts, the online home décor market was valued at a little under $100 billion this year, and is expected to hit nearly $350 billion by 2027. China is one of the industry’s key countries, projected to reach $60 billion in value by 2027, while the US will approach $30 billion. Residential construction will help drive growth in many countries around the world, along with a growing focus on infrastructure in developing countries.
Top Online Home Décor Companies in 2020
Companies in the home décor market have been struggling to maintain their retail operations during the pandemic, but those with a strong online presence are benefitting from the shift in consumer behaviour. In order to stay among the leading online home décor companies in the world, retailers will need to ensure they offer users a good browsing experience, strong customer service, and smooth fulfillment.
Company |
Revenue (USD millions) |
| The Home Depot | 110,200 |
| Lowe’s | 72,150 |
| IKEA | 48,009 |
| Wayfair | 11,500 |
| Bed Bath & Beyond | 11,160 |
| JCPenney | 10,720 |
| Ashley HomeStore | 5,700 |
| Herman Miller | 2,490 |
| Pier 1 Imports | 1,553 |
| Home24 | 431 |
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The Home Depot
- Founded: 1978
- Headquarters: Atlanta, US
- Employees: 400,000+
- Revenue: $110.2 billion
The Home Depot is a home improvement retailer serving individual consumers, professional contractors, and businesses. The company operates over 2,200 stores across the US, Canada, and Mexico, offering supplies, tools, services, and home décor products to its customers.
The Home Depot’s home décor products include:
- Home decorations
- Wall décor
- Artificial plants
- Candles and fragrances
- Bedding and bath accents
- Furniture
- Lighting
- Rugs
- Window treatments
- Kitchenware
- Tableware
- Kitchen storage and appliances
Lowe’s
- Founded: 1921
- Headquarters: Mooresville, US
- Employees: 300,000
- Revenue: $72.2 billion
Lowe’s sells home improvement and home décor products online and through more than 2,200 retail locations across the US and Canada. The company is one of the largest retailers of home improvement products, serving both consumers and professionals. Lowe’s operates in Canada under the Lowe’s, RONA, Réno-Dépôt, and Dick’s Lumber brands through over 480 stores, and online through Lowes.com, lowes.ca, LowesForPros.com and mobile applications.
Lowe’s home décor products include:
- Area Rugs and Mats
- Window Treatments
- Furniture
- Mirrors and Mirror Accessories
- Home Accents
- Wall Art and Decor
- Pillows and Throws
- Mattresses and Bedding
- Wallpaper and Accessories
IKEA
- Founded: 1943
- Headquarters: Delft, Netherlands
- Employees: 217,000
- Revenue: $48 billion
IKEA designs, manufacturers, and sells a wide range of home furnishing products with an emphasis on simplicity and affordability. The company offers its products through its online storefront as well as through more than 440 stores around the world, with the majority located in Europe. It also operates a franchise system, with 12 franchisees across 54 markets. Over the past year, IKEA has focused on its e-commerce capabilities in order to reach more consumers, particularly during the global pandemic, and has seen an increase in online retail sales of 45% over the previous year.
IKEA’s home décor products include:
- Candle holders and candles
- Wall décor
- Plants and flowers
- Flower pots and stands
- Vases and bowls
- Home fragrance
- Decorative accessories
- Clocks
- Mirrors
- Storage boxes and baskets
- Noticeboards
- Holiday decoration
Wayfair
- Founded: 2002
- Headquarters: Boston, US
- Employees: 16,200
- Revenue: $11.5 billion
A purely e-commerce enterprise with no storefronts of its own, Wayfair is one of the world’s largest online vendors of home décor and furnishings. Its brands include Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, selling over 18 million home furnishings, household décor, home improvement, and houseware products.
Wayfair’s home décor products include:
- Home accessories
- Window treatments
- Flowers and plants
- Art
- Wall décor
- Candles and holders
- Frames and albums
- Decorative pillows and blankets
- Mirrors
- Clocks
- Seasonal décor
Bed Bath & Beyond
- Founded: 1971
- Headquarters: Union, US
- Employees: 40,000+
- Revenue: $11.1 billion
Bed Bath & Beyond is an omnichannel retailer with stores located across the US, Canada, Mexico, and Puerto Rico as well as e-commerce and B2B operations. The company sells products in the home, baby, beauty, and wellness categories under the Bed Bath & Beyond, Harmon Face Values, buybuy BABY, Cost Plus World Market, and Decorist.com brands. With the impact of COVID-19 and dramatic decrease in shoppers at physical locations, the home décor company has recently decided to focus more heavily on its online presence and close down some of its 1000+ retail stores.
Bed Bath & Beyond’s home décor products include:
- Rugs
- Lighting
- Decorative accessories
- Frames and albums
- Candles and fragrance
- Wall art
- Wall décor
JCPenney
- Founded: 1902
- Headquarters: Plano, US
- Employees: 90,000
- Revenue: $10.7 billion
JCPenney is an American department store with 850 stores across the country and an online presence at jcp.com. It runs 11 supply chain facilities, 8 international buying offices, 9 QA offices, and a manufacturing center based in Bangalore, India. The company offers products such as household décor, apparel, toys, jewellery, and beauty.
JCPenney’s home décor products include:
- Wall décor
- Lighting and lamps
- Artificial florals and plants
- Home accents
- Holiday décor
- Candles and home fragrance
- Vases
- Picture frames and albums
- Mirrors
- Clocks
Ashley HomeStore
- Founded: 1945
- Headquarters: Chicago, US
- Revenue: $5.7 billion
Ashley HomeStore is a part of Ashley Furniture Industries, one of the largest furniture manufacturers in the world. The company has an e-commerce storefront and over 800 retail locations worldwide, comprising both corporately and independently owned stores.
Ashley HomeStore’s home décor products include:
- Home Accents
- Wall Decor
- Faux Flowers & Plants
- Seasonal Decor
- Throw Pillows
- Storage Baskets
- Mirrors
- Poufs
- Vases
- Blankets & Throws
- Clocks
- Candle Holders
- Curtains & Drapes
- Canisters
Herman Miller
- Founded: 1905
- Headquarters: Zeeland, US
- Revenue: $2.5 billion
Herman Miller is a manufacturer of furniture, furnishings, solutions for healthcare environments, technologies, and more. The company has manufacturing facilities in the US, China, Italy, and the UK, and operates in over 100 countries. Its brands and businesses include Herman Miller, Herman Miller Healthcare, Nemschoff, and Geiger International.
Herman Miller’s home décor products include:
- Lighting
- Desk accessories
- Throw blankets
- Wall décor
- Panels
Pier 1 Imports
- Founded: 1962
- Headquarters: Dallas, US
- Revenue: $1.6 billion
Beginning as a single storefront in California and expanding into a national retail chain and e-commerce platform, Pier 1 Imports is now an internet-first retailer. The company relaunched its site, pier1.com, earlier this year after being acquired by incubator Retail Ecommerce Ventures (REV). It continues to offer furniture, home accessories, and other housewares both within the US and internationally.
Pier 1 Import’s home décor products include:
- Lighting
- Tableware
- Furnishings
- Rugs
- Art
- Candles
- Wall décor
- Storage
- Floral and plants
- Bath accessories
Home24
- Founded: 2009
- Headquarters: Berlin, Germany
- Revenue: $431 million
Home24 is a pure-play e-commerce platform for furniture and home accessories. The online home décor company serves Brazil and 7 countries in Europe, offering products to suit multiple budgets and styles. It operates its own private-label business, developing many of its products in-house.
Home24’s home décor products include:
- Lighting
- Rugs
- Storage
- Curtains
- Wall décor
- Bathroom accessories
Which Online Home Décor Companies Lead the Market Near You?
These are only a few of the largest online home décor companies in the world. Discover more leading online home furnishing stores through BizVibe’s global marketplace.
