Like many other businesses across industries, automotive equipment rental companies are facing challenges and uncertainties due to the COVID-19 pandemic. However, despite slowdowns in industrial and private projects and the need to reduce and rethink staffing and operations, the global automotive equipment rental market is still expected to grow in the long run. Estimated at between $375 billion and $418 billion in 2020, the industry could surpass $550 billion by 2027.
APAC is the largest market for automotive equipment rental companies, with China being one of the world’s leading countries in terms of market value, alongside the US. Together these two countries are expected to account for close to two-fifths of the global market by 2027, with Canada and Japan also being significant markets.
A growing tool for automotive equipment rental providers is IoT technology, as it allows companies to track and monitor vehicles and equipment. This makes it easier to determine when equipment needs maintenance and to track performance issues. Some equipment rental companies have also begun offering apps to improve the user experience, making it easier for customers to manage their rentals, and for the businesses to reach customers with offers and reminders.
Below are some of the biggest suppliers in the automotive equipment rental market.
Revenue (USD millions)
|H&E Equipment Services||1,348|
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United Rentals is a world leader in the global equipment rental market. Founded in 1997, the company has spread across the US and Canada and into Europe, with operations in 49 American states and 10 Canadian provinces, along with 11 European locations. With over 1,150 branches across North America, United Rentals pulled in $9.35 billion in revenue in 2019, with nearly $8 billion of that coming from equipment rentals.
The company serves construction and industrial companies, utilities, municipalities, government agencies and other industrial, municipal, and private consumers. Its rental fleet is valued at over $14 billion, supported by over 19,000 employees.
United Rentals offers the following types of equipment and vehicles for rent:
In 2017, Home Depot expanded its equipment rental business by purchasing Compact Power Equipment, a company it had been working with since 2009. Through Compact Power Equipment, Home Depo offers equipment rental services at over 1,100 locations across the US, Canada, and Mexico. The company’s rentals include tools, large equipment, trucks, and trailers, along with on-site delivery.
Founded in 1978, Home Depot now has over 2,200 hardware stores throughout North America, serving individual consumers, professional contractors, and businesses across three countries. The company employs over 400,000 people, and earned revenues of $110.2 billion in 2019.
Home Depot supplies rental equipment under the following categories:
Sunbelt Rental is another leading North American rental equipment company with more than 900 locations across the US and Canada. The company offers equipment for construction, power generation, climate control, and much more, with a rental fleet of over 550,000 units.
Sunbelt is a part of Ashtead Group, an international equipment rental company that operates across North America and the UK. Ashtead employs close to 18,000 workers and earned revenues of $6.74 billion (£5.05 billion) in 2020.
Sunbelt offers rental equipment under the following categories:
With 270 locations and 4,900 employees across North America and globally, Herc Rentals is one of the industry’s top automotive equipment rental companies. The company began in 1965 and became an independent public company in 2016, earning revenues of $1.99 billion in 2019.
Herc Rentals supplies customers with equipment, services, and solutions for their businesses. It serves small and large companies in construction, industrial manufacturing, refineries and petrochemical operations, entertainment, and more, as well as governments, utility operators, and others.
Herc offers rental equipment and tools under the following categories:
Established in 1961, H&E Equipment Services is one of America’s largest equipment rental companies, providing a range of earthmoving, construction, industrial, material handling, and heavy equipment. The company has 103 locations in 23 states in the US, offering equipment from brands such as Komatsu, Manitowoc, Grove, Gehl, Bobcat, and more. In 2019, H&E earned revenues of $1.35 billion.
H&E operates under four categories of specialized equipment: high-lift or aerial platform equipment, cranes, earthmoving equipment, and industrial lift trucks. In addition to rentals, H&E facilitates cross-selling for new and used equipment as well as a distribution channel for fleet disposal.
H&E Equipment Services offers equipment such as:
These are only a few of the market’s top automotive equipment rental companies. Discover more leading equipment rental providers through BizVibe’s global marketplace.