Top 55 Best Sales Prospecting Tools in 2023 | Best Lead Prospecting Tools

best sales prospecting tools

Automated prospecting is now the most effective and efficient way for sales teams to generate high-quality opportunities. Here are the top 55 best sales prospecting tools you should use to create the biggest impact on business in 2023.

Sales prospecting is one of the most important parts of any sales process. The more leads you generate, the better your chances are of converting them into customers.

But What Tools Do I Need for B2B Sales Prospecting in 2023?

One of the primary reasons companies using sales software is for sales prospecting tools for lead generation. There are widespread discussions devoted to sales prospecting strategies and methods and what the top sales prospecting tools are. This is no coincidence, as the success of any project depends on the effectiveness of its sales department. A good company must always have a clearly defined plan for dealing with prospects and clients. This is also why companies are still making every effort to employ salespeople who are creative and disciplined. Today, however, the main challenge is to ensure that they have at their disposal all possible means to effectively work with leads from start to finish. If you want to make the situation easier for your team, it makes sense to introduce new tools into your arsenal.

What are the best lead prospecting tools? There are a lot of tools available for B2B sales prospecting. It can be hard to know which ones to use and which ones you don’t need. In this article, we’ll go through some of the most popular tools used by salespeople and why they’re useful.


There are two main types of sales prospecting:


Inbound Sales Prospecting – This is when you are responding to requests for information from prospects via email, social media, phone, or other channels. The most common example is when a potential client reaches out to you with a question or a request for more information about your product or service.


Outbound Sales Prospecting – This is when you are actively reaching out to new prospects by sending emails, making phone calls, or engaging in social media conversations.


My advice is to use both types of prospecting as part of your overall strategy. However, in this article, we will walk you through the 55 best lead prospecting tools in 2023 (both free and paid options).

Top 55 Best Sales Prospecting Tools in 2023

Sales prospecting is a vital part of every sales organization.

Sales reps need to be able to identify new leads, find out more about them and then build a relationship with them so they can be converted into a sale.

In this blog post, we’re going to look at 55 of the best free and paid sales prospecting tools that will help your team do just that.

1.    BizVibe


BizVibe ranks number 1 on our list of the top 55 best sales prospecting tools in 2023. In the crowded sales landscape, you need smart software to help you find the right people and connect with them. BizVibe is your sales prospecting platform, built specifically to help you develop and execute targeted strategies in real-time.

BizVibe is the most powerful B2B sales prospecting tool in 2023, helping sales teams share leads and schedules in real time. With the ability to record notes and add meetings to their calendar, BizVibe effectively keeps everyone up-to-date on new opportunities.

Get your prospects to see you as the ideal business partner.


Did You Know?

On an average, sales reps only spend about 20 percent of their time on sales calls and more than 40 percent on non-productive administrative and planning tasks. BizVibe helps you efficiently expand your sales network.

Connect with the right prospects at the right time.

Trusted by millions.

Try For Free

2.    Salesforce


Salesforce is 2nd on our list of the top 55 best lead prospecting tools. Salesforce is the most popular prospecting tool on the market. It’s a CRM solution that helps salespeople track leads, manage customers and generate opportunities.

In addition to its core CRM functionality, Salesforce offers several tools that can help with prospecting and lead generation. In particular, SalesforceIQ is an app that lets you track your social media activity and identify key influencers in any industry.

Salesforce even easily integrates with BizVibe.


3.    LinkedIn Sales Navigator


LinkedIn Sales Navigator is a premium sales prospecting tool that allows you to connect with key decision-makers and influencers in your industry. It gives you visibility into your company’s competitors by providing a detailed analysis of their top customers and prospects, along with their contact information. LinkedIn Sales Navigator also offers a variety of tools and features that help you manage your sales pipeline more efficiently.

The most popular feature of this tool is its ability to help you find new prospects. You can use it to search for specific job titles or industries, or you can simply search by name. Once you find someone who might be interested in your product or service, you can send them an InMail message asking them to connect with you on LinkedIn.

With LinkedIn Sales Navigator, it is easy to build out a list of contacts who are most likely to buy from your business. Once they accept your connection request, they will appear as leads in the app so that you can follow up with them at a later time. The app also allows users to create custom lists based on various criteria such as industry and location so that they can track those prospects who may not be available at the moment but could become leads down the road when


4.    AngelList


AngelList is one of the top sales tools for prospecting in 2023. It’s a platform that allows you to find investors, employees, and partners for your startup. The site has more than two million users and over 100k companies on it.

The biggest benefit to using AngelList is that it makes it easy for you to find people who are already interested in your company or product. You can search by company size, location, industry, and other factors. Once you find someone that looks like they could be a good fit for your business, you can connect with them directly through the website itself or an email address or phone number listed on their profile page.


5.    Zoho CRM


Zoho CRM  ranks 5th on this list of the top 55 Z best sales prospecting tools in 2023. Zoho CRM is a great, affordable solution for small and medium businesses that need to manage their sales pipeline and leads. The software is available both as a cloud-based service and as an on-premises installation. It offers a full set of features for managing sales processes, setting goals, tracking progress, and measuring results.

Zoho CRM includes features like lead scoring, customizable workflows, email templates, and more. The platform also includes integrations with other popular services including Gmail, Google Calendar, and Salesforce.


6.    Pipedrive


Pipedrive is another simple sales prospecting software that helps you keep track of your contact database, set up automatic reminders, and follow up with potential customers who have not responded to your emails or calls yet. It also has integrations with other popular business apps such as Slack and Trello.


7.    HubSpot


Hubspot ranks 7th on our list of the best sales prospecting tools. HubSpot is another all-in-one solution that handles everything from email marketing to lead generation, reporting, and analytics. What makes HubSpot unique is its focus on content creation — it’s designed to give you everything you need to create content that converts leads into customers.



8.    Marketo


Marketo is one of the oldest B2B marketing automation platforms out there, having launched back in 2007 as a spinoff from Salesforce. Marketo focuses on lead generation and management rather than selling directly — but it does have some sales automation features like email drip campaigns and automated emails triggered by events such as meeting requests from prospects or new leads entering your pipeline (also known as “lead nurturing”). Marketo also integrates with other platforms such as Salesforce, Microsoft Dynamics 365, and Google Analytics for



9.    Product Hunt


Product Hunt is a platform for discovering the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations. The site features a daily email that highlights top new products, and the community can upvote their favorites. Top products are featured on the front page and receive additional exposure on Product Hunt’s Twitter feed, Facebook page, and newsletter.


10.    Quora


Quora is a question-and-answer site where questions are asked, answered, edited, and organized by its community of users. Its publisher program allows publishers to embed answers from Quora into articles on their websites. Quora also provides publishers with access to their data through an API so they can integrate it into their content management systems.


11.    ZoomInfo


Zoominfo is the 11th best sales prospecting software in 2023. ZoomInfo is a business contact management tool designed for sales professionals who need to stay in touch with prospects and customers at all times. The platform allows users to search proprietary company databases by name or industry to identify key contacts they need to reach out to during their sales process. Once identified, ZoomInfo provides users with information such as phone numbers, and email addresses.


12.    Capterra


Capterra ranks 12th on this list of the 55 best sales prospecting tools in 2023.  Capterra is a software review website with a database of over 9,000 products. It’s a great place to find new prospecting tools.

Capterra offers two levels of pricing — free and paid. You can use the free version to search for software and see what other businesses are using, but it doesn’t include any reviews or ratings. The paid version gives you access to these features and also lets you filter by industry, company size, and location.


13.    Mattermark


Mattermark ranks 13th on this list of the best sales prospecting tools for lead generation. Mattermark’s platform uses data science to help salespeople find the right prospects — no matter where they are located. It provides deep insights into companies’ growth trajectories so that salespeople can target companies most likely to buy their products or service.


14.    Clearbit


Clearbit Prospector is an email prospecting tool that allows users to import contacts from multiple sources at once (including Gmail, LinkedIn, and Twitter), then run them through its database of 3 million business profiles to find potential leads within seconds.


15.    Overloop


Overloop is a sales prospecting platform that helps you find new sales opportunities, engage with your prospects, and track success.

It’s a CRM and marketing automation tool all in one, which makes it easy to manage leads, nurture them over time, and follow up on them.

It’s also integrated with Salesforce, so you can easily import your contacts from other platforms into and keep them all in one place.


16.    Zendesk


Zendesk ranks 16th on this list of the top 55 best sales prospecting tools in 2023. Zendesk is an all-inclusive customer service software platform that helps businesses manage their customer interactions across multiple channels. It’s a great way to get in touch with your customers because you can send out surveys or messages directly from the platform — no need to use another app or program!


17.    Mailshake


Mailshake is a sales prospecting tool that helps you identify key decision-makers at companies so you know who to target for your next sales pitch. It also tells you what kind of messages resonate best with each person based on their behavior and interests — so if someone clicks your email once but doesn’t open it again, Mailshake will suggest changes that could help boost your response rate in the future.



18.    Crunchbase


Crunchbase is a popular sales prospecting tool for lead generation Crunchbase is the leading destination to discover industry trends, investments, and news about over 100,000 technology companies. Crunchbase reports are a great way to understand the growth of different industries, get investment ideas, and learn about partnerships. They also have a Sales Prospecting tool that allows you to search for companies based on location, industry, and funding history.


19.    Semrush


Semrush is one of the most popular tools for prospecting for customers online. It offers a wide range of functionality from keyword research to competitor analysis and backlink monitoring. You can use Semrush to find new prospects by using their Keyword Analysis tool which allows you to find keywords related to your industry or business. It also allows you to find out what keywords competitors are using in their content marketing campaigns. This is useful for finding leads who have been reached out by competitors but not by your company yet!


20. Bombora


Bombora is an Australian-based software company that makes it easy for businesses to build relationships with potential customers through email marketing campaigns that include newsletters and sales emails. Bombora helps companies gain more visibility by creating targeted drip campaigns which help create a relationship between businesses and customers.


21. Clutch


Clutch is a powerful, easy-to-use platform that helps you find the right companies and people to reach out to. The tool allows you to search for businesses by keywords, location, and company size. It also provides contact information for each company including social media accounts, contacts, and websites.


22. BuiltWith


BuiltWith ranks 22nd on this list of the top sales prospecting tools in 2023. BuiltWith offers a free tool that analyzes the technology used by any website. This information can be helpful when prospecting for new clients because it gives insight into what type of technology they use and how it affects their business. You can also use the BuiltWith Chrome extension to analyze any website you are viewing and see what technologies are being used on their site.


23. FindThatLead


FindThatLead is one of the best tools for finding new leads quickly and easily. It uses data from multiple sources including Google, Bing, and social media platforms like Facebook, LinkedIn, and Twitter to find contact information for potential customers who may be interested in what your company has to offer. The tool also allows users to search by industry or type of business as well as refine results based on location or other criteria such as whether an individual is an influencer within their field or if they work at a small company with fewer than 100 employees.


24. Skrapp


Skrapp is a sales prospecting app that allows you to put together and send a custom email to any lead. You can customize the email with a personal message, your logo, and even your picture. This tool is great for creating a personal connection with your prospects, which is essential when building relationships in sales.


25. SalesLoft


SalesLoft is one of the most powerful sales tools available today. It allows you to create personalized messages and send them out across multiple channels including email, social media, and text messaging. This tool will help you build relationships with your prospects and increase sales results!

Connect with the right prospects at the right time.

Trusted by millions.

Try For Free

26.    LeadBoxer

LeadBoxer is another great tool for building relationships with prospects. The platform allows you to create customized landing pages that capture leads’ information before they reach out to someone else in your organization or make an inquiry themselves online. This tool makes it easy for you to maintain control over who gets access to what information about your company so that it doesn’t get leaked prematurely by other employees or third parties.

27.    Calendly

Calendly is one of the most popular sales prospecting tools of 2023. Calendly is a simple online scheduling tool that helps you manage your appointments, meetings, and events. It’s perfect for salespeople who want to get more meetings with prospects without having to chase them down.

Calendly offers a few different plans that can be tailored to your needs. You can choose between Calendly Standard (free) and Calendly Plus ($9 per user per month). The former is perfect for small businesses that want to manage their meetings in-house, while the latter is designed for teams with multiple users and multiple accounts.

Both plans offer unlimited scheduling availability so you can always be available when your prospects need you. There’s also an option to add an appointment form on your website so visitors can book appointments right away without having to go through email back and forth first.

28.    Emissary

Emissary is an all-in-one sales prospecting platform that helps businesses qualify leads, nurture relationships with existing clients, send personalized email campaigns and track the effectiveness of all

your marketing efforts in one place. Their easy-to-use platform makes it easy for salespeople of all levels to get started with managing their pipeline from start to finish using one central tool instead of having multiple tools.

29.    Mention

Mention is a social media monitoring tool that lets you track mentions of your brand, competitors, and industry across the web. It also comes with analytics tools so you can see who’s talking about you and why.

30.    Vidyard

Vidyard is a video marketing platform for businesses that want to create, share and host videos on their website or social media pages. The platform allows users to record, edit, upload, and distribute videos in one place.

31.    Aberdeen

Aberdeen is an early-stage investment firm that provides funding to small businesses through its online application process. The company operates in several countries around the world and offers loans of up to $100,000 at competitive interest rates.

32.    LeadMine

LeadMine ranks 32nd on this list of the top 55 best sales prospecting tools in 2023. LeadMine is a lead generation software that helps you capture and track your prospects, identify the right leads, and follow up with them. The tool is available as a stand-alone solution or a part of their sales CRM software, Monday.

33.    LeadIQ

LeadIQ  ranks 33rd on this list of the top sales prospecting tools. LeadIQ is an AI-powered sales prospecting tool that uses machine learning to find new leads based on your company’s data. The tool uses artificial intelligence to scan and analyze websites and social media profiles, then sends alerts when it finds a potential match for your business. LeadIQ lets you import your existing data and create one-click searches that will let you find prospects in minutes. It also has built-in analytics to help you track the effectiveness of your campaigns.

34.    Owler

Owler is a website for researching companies, executives, investors, and products using data from millions of sources across the web. It’s also a social network for professionals that helps them discover new opportunities and connect with like-minded people from around the world through its specialized industry groups, company pages, and daily newsfeeds.

35. TAMI

TAMI is a sales prospecting tool that can help you find emails, phone numbers, social profiles, and more for your target accounts. The service uses artificial intelligence to automatically search for contact information on the web and then build out your contact list.


TRIBUS is another prospecting tool that allows you to find relevant business contacts on LinkedIn, Salesforce, Twitter, Facebook, and more. It also offers a free trial so you can try it before you buy.

37. Datanyze

Datanyze is a software-as-a-service (SaaS) prospecting platform that lets you find information about any business or individual in seconds. The platform combines artificial intelligence and machine learning to uncover data points like social media profiles and websites so you don’t have to waste time doing it yourself manually.

38. Swordfish AI

Swordfish AI is a cloud-based sales prospecting platform that uses artificial intelligence to automate the process of identifying and engaging with decision-makers. The product is designed to help sales teams identify and engage with prospects more efficiently. It enables users to build custom apps that can be used on any device to increase their reach, speed up the process of identifying prospects and track their progress.

39. Hunter

Hunter ranks 39th on this list of the top best sales prospecting tools in 2023. Hunter is a cloud-based sales prospecting tool created by Salesforce. The product allows users to create lists of contacts and sources for leads, track their activity and manage all communications in one place. Users can search for new opportunities through keywords or by browsing through detailed profiles of potential customers that include information about their interests, social media posts, and other details about their businesses.

The product features integrations with Salesforce Chatter, Microsoft Outlook, Gmail, Gmail for Business, and Microsoft Exchange Server 2016 for email management. It also offers an API that can be used to integrate with third-party applications or connect with your CRM system directly.

40. LeadInfo

LeadInfo is a CRM solution that allows you to manage all aspects of your sales pipeline efficiently. It offers built-in analytics tools so that you can measure the effectiveness of your lead-generation efforts and make improvements as needed.

41. FullContact

FullContact is a CRM tool that allows you to manage all your contacts in one place. You can import data from other sources and sync it with your Gmail account. FullContact also integrates with Google Contacts so you can add more information about each contact. The best part about this tool is that it pulls all the information from social media platforms such as LinkedIn, Facebook, Twitter, or Instagram so you’ll have all the relevant information about each person at your fingertips.

42. Detective

Detective is another CRM tool that helps you organize your contacts by providing insights into their behavior and activity on social media platforms like Facebook and Twitter. It also integrates with Salesforce so you can add more information about each contact such as email addresses, phone numbers, and job titles.

43. LeadsBridge

LeadsBridge is an automated lead-generation tool that helps you find new companies, business contacts, and key decision-makers within your target market. The tool uses a proprietary algorithm to identify companies that are most likely to be interested in your products or services based on the information you provide about your business, products, services, and competitors. Once you’ve identified your target companies, you can use LeadsBridge to send out personalized emails, phone calls, or direct mail postcards to these businesses so that you can generate more leads for your sales team.

44. Uplead

Uplead is another free prospecting tool that allows users to search for potential customers through its database of more than 75 million companies in the United States and around the world. Users can also create lists of prospects based on location or industry, among other criteria. The Uplead platform includes other features such as lead scoring and email tracking, as well as social media integration so users can view their prospects’ social profiles right from within Uplead’s interface.

45. LeadFuze

LeadFuze is a powerful sales prospecting platform that helps you find and convert leads into customers.

46. Leadshark

Leadshark ranks 46th on this list of the top 55 best best sales prospecting tools to use in 2023. Leadshark is a sales prospecting tool that allows you to build lists of prospects and search for specific information about them.

Leadshark is a sales prospecting tool that allows you to build lists of prospects and search for specific information about them. You can see their contact information, including email addresses, phone numbers, and social media profiles, as well as view their location on a map. This way, you’ll know exactly where they are located so you can determine which time zone they’re in and monitor their schedule if necessary.

You can also enter notes on each person so you don’t forget anything important about them later on. Once you have all the information that you need, simply export it into an Excel spreadsheet or PDF file for easy sharing with your team or clients

47. LeadSift

LeadSift is a contact management system for sales teams, allowing them to easily organize contacts, track interactions, manage tasks & more!

48. Outreach

Outreach is a free, simple, and powerful CRM and email marketing tool for managing your sales pipeline and automating your marketing campaigns.

49. Conversify

Conversify is a sales prospecting tool that allows you to create lists of prospects and send them customized emails based on their answers to questions. It’s easy to use and will help you to build relationships with new prospects quickly.

50. Dripify

Dripify is a sales prospecting tool that helps you build a list of leads, send them emails at specific intervals, and track the responses. It’s simple to use but has plenty of advanced features for small businesses looking for something more than just an automated email tool.

51. LinkMatch

LinkMatch is a sales prospecting tool designed specifically for B2B organizations. It allows you to find contacts at companies who are likely to be interested in your products or services by searching through Linkedin profiles and job listings from across the web.

52. LeadJet

LeadJet is a sales prospecting tool that helps companies find new leads. It is used by salespeople to find potential customers and send them personalized emails.

LeadJet also offers a Chrome extension, which allows users to import their email lists into the platform, create custom templates and schedule emails to be sent at a later time.

53. is an artificial intelligence-based marketing automation platform that helps businesses automate their marketing processes by creating personalized campaigns based on real-time data. works with any type of data, including contacts from Salesforce, Gmail, and other sources, as well as customer feedback surveys and social media profiles. The software can be customized to fit the needs of any business and integrates seamlessly with existing CRMs such as Salesforce, HubSpot, and MailChimp.

54. SavvyCal

SavvyCal is an integrated calendar app for Gmail that lets you seamlessly add appointments or meetings to your calendar without leaving your inbox. Using SavvyCal’s automated tools, you can easily schedule meetings by sending out meeting invites through email or SMS text message — no more back-and-forth emails trying to find a date that works for everyone involved!

55. round out our list of the top 55 best sales prospecting tools to use in 2023. helps you find verified contact information for your potential customers. Seamless.AI’s search engine is a unique platform that connects companies with their ideal customers, allowing them to build pipelines, shorten sales cycles, and close more deals at scale. Seamless.AI’s people search engine helps companies build their marketing lists by providing access to real-time contact information for decision-makers.

The Future of Sales Prospecting Tools and Software

Looking at 2023 and beyond, lead generation will remain crucial in the sales process. It is the phase that takes a company through the process of unearthing qualified prospects who can make a purchase. Many factors need to be considered when looking for one that can achieve this. Once you have identified them, you can easily manage the sales process and make use of the reporting features. Sales teams that make use of prospecting tools find it easier to generate new leads, organize their efforts and track every lead from initial contact to conversion.

Sales Prospecting is somewhat like the “Wonderlic Test” of business, in the sense that any prospecting tool will ultimately fail if your prospect list runs out of leads. That’s why we highly encourage businesses to conduct thorough market research (especially regarding possible competitors) to not only make sure their list doesn’t run out, but also to verify its accuracy. Expect the market to continue doing well due to the advancement of the top 55 best sales prospecting tools mentioned in this article. However, expect other lead prospecting tools to hit the market as well, all with their unique offering.


For now, Bizvibe is one of the best sales prospecting tools in 2023 to streamline your sales prospecting strategies.

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