Top 10 Australian Swimwear Brands List for 2018

Where to buy bathing suits? Well, Australia seems about as good of a destination as any country for swimwear, bathing suits, and bikinis. The global swimwear market has been booming in recent years, mainly driven by the rising population and growing preference towards beach holidays and water leisure activities around the world. As one of the world’s largest swimwear markets, Australia is the home to many of the world’s most recognized and best-selling swimwear brands, the following top 10 Australian swimwear brands list are some of the market leaders in terms of swimwear design, global sales, and brand awareness. Despite their market shares being constantly challenged by newly emerging independent swimwear brands or the niche brands, these top 10 Australian swimwear brands list are still expected to witness growing sales in the near future, thanks to the soaring demand in the global swimwear market.

Global Swimwear Market Overview

According to a recent report from Global Industry Analyst, the global swimwear market is projected to reach US$24.3 billion value by 2024, mainly driven by the growing popularity of healthy lifestyle and water sports activities such as swimming, and rising preference towards for beachside holidays and leisure vacations. People are looking for things like the best swimsuit brands for competitive swimming as fitness trends start to take a front seat.  Major types of swimwear, including one piece swimsuit, bikini, triangle top, halter, bandeau and tankini etc, are some of the popular swimwear and beachwear in the global market. The increasing emphasis on maintaining active and healthy looking, as well as the desire to looking fashionable at the pool and beachside, are the main factors that are driving the demand for such swimwear and beachwear globally from the companies represented in this Australian swimwear brands list.

Currently, the women’s swimwear segment is dominating the global swimwear market and will continue to do so in the near future. Swimwear for women are often considered as one of the most essential fashion attires, and they are available in multiple bold colors, asymmetric designs, African and geometric prints, and classic yet modern silhouettes. The high demand for innovative swimwear such as thermal swimwear and swimsuits that provide UV protection will have a positive impact on the growth of the luxury swimwear market.

Australia has long been one of the largest swimwear markets in the world in terms of swimwear production and swimwear sales, thanks to the country’s long coastline with preferential weather conditions for water sports and beach leisure activities. According to the latest figures from Statista,  each Australian people owns averagely 2.81 pieces of swimwear. The total revenue of the swimwear market in Australia is expected to reach US$1.13 billion in 2018, and the market is projected to grow annually by 1.8% from 2018 to 2021. The USA, China, and India are so far the largest exporting destinations for Australian made swimwear.

This Australian swimwear brands list includes a detailed breakdown of the top companies including Seafolly,Triangl, FELLA and many more.  Here are the top 10 Australian swimwear brands that are currently the best-selling and most popular in global swimwear market.

Read more: Top 10 Fashion Brands in the World

Top 10 Australian Swimwear Brands List in 2018


Seafolly is Australia’s most recognized swimwear and women’s beachwear brand, offering a wide range of swimwear, bikinis, beach dresses and other summer wear essentials. Seafolly is famous for its bold statement prints, contrasting texture, and injections of eclectic color that encapsulates the brand awareness! It has been at the center of the Australian swimwear market for decades and its recent worldwide recognition in Europe and Asia also proves the status of Seafolly in the global swimwear market. The top company in this top Australian swimwear brands list, Seafolly’s one piece and tankinis remain iconic pieces.


Matteau is an Australian luxury swim and resort wear brand. It represents classic style and stands for simplicity above all else; with designs that are purposefully timeless to transcend trends. Tastefully created to enhance and support the modern woman, the motivation was to reduce the swimsuit to its bare essentials and create a calm, assured vision. The Matteau silhouette is undeniably recognizable on the beach with a definitive style and clearly identifiable aesthetic.

Bondi Bather

Bondi Bather is an innovative and luxury Australian swimwear brand that has come up with their very own style of swimwear. It’s been labeled as made in Australia by Australian designers using Australian manufacturers. With super-flattering styles including their own skimpy ‘Australian Cut’ and abstract photographic swimwear prints on their swimwear that show off the most iconic beaches in the world, Bondi Bather’s swimwear line is well sold around the world and this Aussie swimwear brand will continue to maintain it’s popularity as it continues to innovate.


FELLA is an Australian luxury swimwear brand made from quality Italian fabrics and well-tailored patterns. Known for their Australian bathing suits, FELLA’s bikinis and one piece are crafted using luxury Italian fabrics and come in a variety of flattering shapes and cuts. Investment pieces that never go out of style, they’re known for graphic patterns and bold colors.

Zulu & Zephyr

Zulu & Zephyr is one of the most popular Australian swimwear brands, founded and designed by Karla and Candice Rose. It is an independent, boutique label, owned and operated by a small team of creatives. Known for making some of the most popular Australian bathing suits, popular in online stores, and among “beauty gurus” in Youtube and Instagram.


Baku is one of Australia’s leading swimwear brands, Baku provides a range of swimwear unlike any other. Designed by the Bykerk brother- sister duo, the Baku Swimwear collection has earned its place as one of the bestselling swimwear brands in Australia and worldwide. The focus of this label is to offer a swimwear ensemble that matches the needs of every woman making it a top choice for consumers for Australian bathing suits.


Palm was founded by Kat Furey and Ben Arnold. Each swimsuit is made from recycled Italian Econyl fibers – a material regenerated from waste plastics and old fishing nets, creating a fabric that has been fully recycled.

Her Line

Her Line was created for the modern woman. Founded by Tuyen Nguyen and Michael Lim in 2014, the brand has since expanded its signature swim range to include ready-to-wear. Through carefully considered fabrics and quality construction, each piece imbues a sense of timelessness and tactility and is inherently effortless and easy to wear


Founded by sisters Nicky and Simone Zimmermann in Sydney in 1991, Zimmermann is as famous for its ultra-feminine ready-to-wear as it is its swimwear. They were one of the first brands to successfully fuse high fashion and swimwear, creating super luxe swimsuits.


Triangl has been well acknowledging as the most popular swimwear brands on Instagram, Triangl has garnered the attention of celebrities, IT-girls and influencers worldwide. The signature neoprene styles are instantly recognizable and are at the top of every summer lover’s wishlist and also one of the top swimwear brands online.

Future of the Top 10 Australian Swimwear Brands List

With growing number of swimwear manufacturers adopting innovations and advancing technologies, such as incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy, the global swimwear market is expected to witness stronger sales in the coming years. These top 10 Australian swimwear brands are focusing on either the comfort level of swimwear, as it has a high impact on the consumer’s purchase decision, or offering value-added features such as trendy prints and convenient cuts that provide a slimming effect, therefore are expected to continue their market leaderships in the near future. Let us know who you think will join this list of top 10 Australian swimwear brands list in 2019?

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