We all look forward to Google’s annual Year in Search report that comes out at the end of each year. 2017’s top 10 fashion brands in the world based on Google search volume was a huge topic of conversation, and the final list wasn’t too surprising, but the rankings were. As of 2018, we are seeing somewhat of a shift in terms of the top fashion brands in the world that are the most searched on Google in 2018. Based on Google Trends data, in 2018, quite a few streetwear brands joined the top 10, a contrast from the previous top fashion brands list dominated primarily by luxury high-end fashion brands. Common trends we are seeing from the top 10 fashion brands in the world from this list is a focus towards social causes like improving diversity and stressing the importance of more eco-friendly products; leading to a new shift in vision and application, actively being played out. You can see it clearly through social media campaigns such as Instagram campaigns and advertising where a younger demographic frequents. These marketing strategies now have the top designer brands focusing on socially-conscious campaigns that can resonate with consumers worldwide, such as how leading fashion brands are dedicating to textile recycling in 2018. These are the top 10 fashion brands in the world based on Google searches. Head over to Google’s Year in Search 2017 to see the last year’s list, but today we will talk about the top 10 most searched fashion brands in the world on Google as of 2018.
Top 10 Fashion Brands in the World: Most Searched on Google in 2018
1. Gucci
As of 2018, Gucci is the most searched fashion brand in the world. An Italian luxury brand of fashion and leather goods, Gucci — owned by the French holding company Kering — also topped the list of most searched fashion brands in the world in 2017. Gucci, in 2017 and 2018 has been a very influential fashion brand focusing on topics like diversity, styling celebrities to represent the brand, banning fur, and really targeting the young demographic through an approach on social sites like Instagram and Youtube. With their socially-conscious approach to marketing, it’s not a surprise that Gucci leads this list of top fashion brands in the world that is most searched on Google in 2018.
Gucci was founded back in 1921, initially as a leather goods company in Florence. Today the brand focuses on men’s and women’s fashion, in addition to adding children’s line in 2010. Today, the brand is led by creative director Alessandro Michele, who has helped sales soar 47% last year.
In terms of brand value, Gucci finished #36 on Forbes’ list of most valuable brands in the world as of 2018. The company has a 1-year value change of 18%, making it one of the fastest growing brands in the world when it comes to brand value. In addition to exceptional Google search performance, Gucci finished 2nd on Lyst Index’s — an analysis tool that tracks the shopping habits of 65+ million consumers and 12,000+ brands — hottest fashion brands in the world list for 3 straight quarters. Google’s performance on search engines like Google and on social media channels leads the luxury brands list in 2018. Gucci truly has cracked the luxury code with millennials. As Gucci tries to “redefine modern luxury fashion”, do you expect the company to finish number 1 again in the top 10 fashion brands in the world list in 2019?
2. Louis Vuitton (LVMH)
Louis Vuitton is a luxury goods company, the company specializes in products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. The company sells its products in high-end department stores, e-commerce store on their website, lease departments, and boutiques. Louis Vuitton operates 460 stores in over 50 countries.
According to Forbes, Louis Vuitton is the 15th most valuable brand in the world, with an estimated value of $33.6 Billion as of 2018. Recent sales figures also surpassed the $12.9 billion mark, solidifying Louis Vuitton’s place among the top 10 fashion brands in the world and lending credence to why the company dominates Google trends and searches in 2018.
3. Supreme
Supreme is an American clothing brand established in New York City in 1994. This company targets the skateboarding, hip-hop, and rock culture. This is a streetwear brand. Known for their distinctive logo featuring a red box logo that says “Supreme”. The brand is reportedly worth US$460 million and the brand value is speculated to be worth over 1 billion.
Supreme’s dominance comes at the back of “hype”, this brand often has consumers lining up for their rare pieces that seldom become available. This adds a sense of urgency, where consumers keep constant updates on the brand.
According to GQ, Gucci is now a billion-dollar streetwear brand.
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4. Chanel
Chanel — also known as Chanel S.A. — is a privately held French company that is based out of Paris, France and one of the biggest fashion brands in the world. Chanel S.A. is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods, and fashion accessories. Truly a worldwide staple, Chanel ranks 87th on Forbes most valuable brand lists. Chanel’s brand value as of 2018 is worth $8 billion.
Chanel trended in 2017 and is well ahead of the curve (most searched on Google) in 2018. This company’s venture with musician Pharrell helped sell its handbags and their sneakers continue to be sold out everywhere. A true viral brand, it’s not a surprise that Chanel remains one of the most searched among this list of the top 10 fashion brands in the world. Chanel’s brand value increased by 10% from 2017 to 2018.
5. Christian Dior SE
Christian Dior SE is a luxury goods company based out of Europe but serving the entire world through its portfolio of retail and online stores.
Revenue and profits have been good for this brand, In the first quarter of 2018, the Christian Dior Group recorded a revenue of 10.9 billion Euros. Organic growth was 14% compared to 2017.
One of the most recognized among the top 10 fashion brands in the world, Christian Dior ranked #150 on the 2018 Global 2000 List.
Must Read: Top 10 Leading Garment Manufacturers in India (2018)
6. Prada
We mentioned that streetwear is dominating search for the top 10 fashion brands in the world. From 14 to 11 last year and now in the 10 for searches, Prada — also known as Prada S.p.A — is dominating in 2018 in consumers’ minds and on Google platform due to the popularity of feminine-athleisure mash-up aesthetic of belt bags, gabardine track pants, bucket hats, and Tech-fly trainers.
From a business performance standpoint, Prada will return to the strategy of focusing on growth as profit has somewhat been sliding since 2014. Sales haven’t been all bad, however, After a revenue slump in 2016, Prada’s sales are up 10%. Expect this company to continue dominating this list of the top 10 fashion brands in the world.
7. Balenciaga
Balenciaga is a luxury fashion brand that sells a vast list of products including men’s and women’s wear and high-end fashion accessories such as bags, belts, glasses, jewelry, and shoes.
Acquired by the French multi-national luxury group Kering, the CEO said “Balenciaga skyrocketing towards €1 billion revenue mark”, joining Gucci, Bottega Veneta, and Saint Laurent. Expect to see this brand keep on growing and inventing new ways to redefine the way we see luxury fashion brands in 2018.
Balenciaga’s reach far surpasses simple Google search, the luxury fashion house was named the hottest brand in the world for 3 quarters in a row, with Gucci coming in second.
8. Fashion Nova
As modern as it gets in terms of trends and one of the top 10 top 10 clothing brands in the world. Fashion Nova is an online retail brand for women and creating quite the storm; hence why it became one of the most searched brands on Google in 2018. Headquartered in Downtown Los Angeles, with 5 retail locations in Southern California. Fashion Nova is arguably the fastest-growing women’s apparel company. Although official revenues had not been reported, representatives in the company claim the brand grew 600% in 2017 and is profitable.
As of June 2018, Fashion Nova released their men’s fashion line as well, further expanding in the market.
9. Yves Saint Laurent
This French company remains one of the top 10 most searched fashion brands in the world in 2018. Spearheaded by exceptional performance on social media aimed towards style gurus. Their main products included the always instagrammable sequin boots made popular by Beyonce. For men, Saint Laurent’s varsity jackets for men are dominating the news in 2018.
Yves Saint Laurent was founded in 1961 and is considered one of the most prominent fashion houses in the world. The company is owned by L’Oreal and is known for their iconic pieces like tuxedo jackets for women and man other ready-to-wear products. With such iconic pieces adored in the high-end fashion world expect to see Yves Saint Laurent continue dominating as one of the top 10 fashion brands in the world.
10. Dolce & Gabbana
Coming at number 10 so far in 2018 in terms of the biggest fashion brands that are the most searched. Dolce & Gabbana is beating out Givenchy, Valentino, and Moschino in terms of searches on Google, and typically finishes among the top in most luxury fashion brands lists. They may not be higher on this list based on searches but from a performance standpoint, Dolce & Gabbana’s net profit is soaring, with revenues up 9% based on strong performance in Italy.
What’s in store for this company’ future? Their founders and revolutionary fashion designers Domenico Dolce and Stefano Gabbana are serious about the future of the brand — reject all recent acquisition offers for the privately-owned company. Expect Dolce and Gabbana to remain one of the top 10 fashion brands in the world in the future in terms of consumer interest and business performance.
Trends: The Future of the Top 10 Fashion Brands in the World on Google
Fashion brand rankings for 2018 is likely to change next year as the biggest fashion brands constantly evolve, especially when we are talking about fashion brands that are most searched on Google. As we see new fashion industry trends like the strong performance of streetwear, the exclusive launches for rare items, how companies’ target the fashion-forward millennial generation with a lot of buying power, it is important to keep track of these changes. The mainstream consumer is adopting all things digital in the global fashion industry, so it is important that companies — whether you are a top high-end luxury house Dolce and Gabbana or a streetwear brand like Supreme — have a strong digital presence on social media, on influential websites that shape the industry like GQ, Hypebeast etc. and most importantly on search engines like google to remain on this list of top 10 fashion brands in the world based on Google search in 2018
For a larger list: List of all fashion brands on BizVibe
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