The alcoholic beverage industry in the US is experiencing growth across the board—but some alcoholic drinks are more beloved than others. The influence of millennial consumers and the accommodation of allergies and dietary restrictions are heavily affecting the popularity of certain drinks within this market. Here are America’s most popular alcoholic drinks, determined by:
- Beer: Beer accounts for the largest segment of the alcoholic beverage market in the US, and is expected to reach a value exceeding USD 116 billion by the end of the next four years. Beer is currently the most consumed alcoholic beverage in the country. Though it will face some competition in the near future from the increasing sales of spirits and premium wines, the popularity of craft beer and specialty beer will help this segment maintain its leading position through 2021.
- Cider: Cider has experienced impressive growth in recent years, quickly becoming one of the most popular alcoholic drinks in the US. The cider segment in the US is expected to grow at a CAGR of more than 17% over the next four years, largely due to increasing demand from women and millennial consumers. The introduction of new varieties of flavours in addition to the original apple—including pear and strawberry—as well as gluten-free varieties is also contributing to the booming popularity of this product.
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- Spirits: The spirits segment includes hard liquors such as whiskey, gin, rum, tequila, and scotch. Whiskey is currently the most popular spirit in the US market, with Brown-Forman Corp’s Jack Daniels whiskey as the most in-demand brand. Rum is the second-most popular, accounting for a share of almost 12% of the spirits segment. The increase in demand for cocktail drinks that include spirits as an ingredient is the main factor encouraging the growth of this segment.
- Wine: The wine market is growing steadily, though at a slower rate (roughly 1.85% through 2021) than other segments of the alcoholic drinks market in the US. The introduction of premium wines, as well as an increase in the prevalence of make-your-own wine services and independent wineries is behind much of the growth in this segment. Table wine—which is neither fortified nor sparkling and does not exceed alcohol content of 15%—accounts for the majority of this segment.
- Ready-to-drink beverages: Ready-to-drink alcoholic beverages are typically wine- or spirits-based mixed alcoholic drinks that have lower alcoholic content. Wine coolers are amongst the most popular ready-to-drink beverage products in the US market. These beverages are experiencing popularity due to their convenience and relatively low prices.
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