Global Energy Drinks Market Outlook
The global energy drinks market is growing at a rapid rate in 2020 and beyond, led by stellar market performances from the top 10 largest energy drink brands in the world. According to the American Beverage Association, Americans today are consuming about the same amount of soda as they were in 1986 — lead to energy drink sales growing rapidly. The largest energy drink companies are Red Bull GmbH, Monster Beverage, and Rockstar. This article will breakdown details of the top energy drink brands in the world in 2020 by revenue and brand value.
Additionally, this article will also dive into the top global energy drinks market insights, including:
- What is the best energy drink on the market?
- How much is the global energy drink worth?
- Global energy drinks market statistics and trends you should know in 2020.
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Global Energy Drinks Market Statistics and Trends
- Global energy drink sales reached a value of USD 53.01 billion in 2018 and are expected to grow at a CAGR of 7.2% to reach USD 86.01 billion by 2026.
- Red Bull, Monster, and Rockstar are some of the most popular energy drink brands.
- Energy drink markets are primarily in the United States, China, and Brazil.
- Red Bull’s brand value reached over 12 billion U.S. dollars in 2020.
Top 10 Largest Energy Drink Brands in the World 2020
What is the best energy drink on the market? This is BizVibe’s list of the top 10 largest energy drink brands in the world ranked by brand value, revenue, and more.
Rank |
Energy Drink Brands |
Revenue (USD billions) |
Headquarters |
| 1 | Red Bull GmbH | 6.13 | Fuschl am See, Salzburg, Austria |
| 2 | Monster Beverage | 3.37 | Corona, California, USA |
| 3 | Rockstar | 918 | Las Vegas, Nevada, USA |
| 4 | Eastroc Super Drink | 350.12 | Shenzhen, China |
| 5 | NOS | 107.79 | Corona, California, USA |
| 6 | Lucozade | 501.8 | UK |
| 7 | Oronamin C | NA | Jakarta, Indonesia |
| 8 | Burn | NA | Atlanta, Georgia, USA |
| 9 | XYIENCE | NA | Austin, Texas, USA |
| 10 | Zevia | NA | Los Angeles, California, USA |
1. Red Bull
What is the best energy drink on the market? Red Bull GmbH ranks number 1 on our list of the top 10 largest energy drinks brands in the world in sales. Last year Red Bull generated USD 6.13 billion. Red Bull GmbH is an Austrian private company known for its range of energy drinks. In 2019, Red Bull sold 7.5 billion cans of Red Bull worldwide in over 171 countries. Red Bull GmbH headquarters are in Fuschl am See, Salzburg, Austria.
- Founded: 1984
- Red Bull Headquarters: Fuschl am See, Salzburg, Austria
- Red Bull Revenue: USD 6.13 billion
- Red Bull Number of Employees: 12,239
2. Monster Beverage
Monster Beverage ranks 2nd on this list of the top 10 largest energy drink companies by revenue and sales in 2020. Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, and Burn. In 2012, Monster held nearly 35% of the USD 31.9 billion US energy drink market. Last year Monster generated USD 3.37 billion in revenue — making it one of the biggest energy drink brands in the world.
- Founded: 1935
- Monster Beverage Headquarters: Corona, California, USA
- Monster Beverage Revenue: USD 3.37 billion
- Monster Beverage Number of Employees: 1,991
3. Rockstar
Ranking 3rd on this list of the largest energy drink brands is Rockstar. Rockstar is an energy drink created in 2001, which, as of 2009, had 14% of the US energy drink market. Rockstar Energy Drink was available in more than 20 flavors and more than 30 countries. In March 2020, PepsiCo announced it had agreed to acquire Rockstar for USD 3.85 billion. Last year Rockstar generated USD 918 million — making it one of the top 10 energy drinks by revenue.
- Founded: 2001
- Rockstar Headquarters: Las Vegas, Nevada, USA
- Rockstar Revenue: USD 918 million
4. Shenzhen Eastroc Beverage Co Ltd
Eastroc Super Drink is an energy drink originating and conceived from China in 1987 respectively. Eastroc Super Drink is one of China’s best selling local energy drink brands after Hi-Tiger and has the third-largest market share in China after Red Bull and Hi-Tiger.
- Founded: 1994
- Eastroc Super Drink Headquarters: Shenzhen, China
- Eastroc Super Drink Revenue: USD 350.12 million
5. NOS
NOS ranks 5th on this list of the top 10 largest energy drink brands in the world in 2020. NOS Energy Drink is an energy drink sold in 16 and 24oz cans. NOS contains high levels of taurine and caffeine, and it also contains guarana. L-Theanine was removed as a “CMPLX6” ingredient in 2016,[2] with inositol becoming listed as one of the six featured ingredients on the can. NOS Energy is currently available in Original, GT Grape, Nitro Mango, Sonic Sour, Power Punch, and Turbo. Last year NOS energy drinks generated USD 107.79 million — making it one of the top-selling energy drinks in the world.
- Founded: 2005
- NOS Headquarters: Corona, California, USA
- NOS Revenue: USD 107.79 million
6. Lucozade
Ranking 6th on this list of the biggest energy drink brands in the world in 2020. Lucozade is a soft drink manufactured and marketed by the Japanese company Suntory. Lucozade was founded in 1927 and generated USD 501.8 million — making it one of the top-selling energy drinks in the world.
- Founded: 1927
- Lucozade Headquarters: UK
- Lucozade Revenue: USD 501.8 million
7. Oronamin C
Oronamin C ranks 7th on this list of the top 10 largest energy drink brands in the world in 2020. Oronamin C was introduced in February 1965 and was initially sold in a 120 ml glass bottle sealed with a bottle cap. It contains isoleucine and many other essential amino acids as well as many vitamins such as vitamin B2, vitamin B6, and vitamin C. It is not only available in supermarkets and convenience stores in Japan, but also in Otsuka Pharmaceutical Co. vending machines as well.
- Founded: 1965
- Oronamin C Headquarters: Jakarta, Indonesia
8. Burn
Burn ranks 8th on this list of the top 10 largest energy drink brands in the world in 2020. Burn is an energy drink owned and distributed by The Coca-Cola Company, carrying the official tagline “Fuel your fire”. Burn is distributed in more than 80 countries including France, Spain, Portugal, Italy, Poland, Hungary, Turkey, Russia, Japan, Korea, Bolivia, Brazil, Afghanistan, and Mexico.
- Founded: 2001
- Burn Headquarters: Atlanta, Georgia, USA
9. XYIENCE
XYIENCE ranks 9th on this list of the top energy drink brands in the world in 2020. XYIENCE Energy beverages are available in Cherry Lime, Mango Guava, Frostberry Blast, Blue Pomegranate, Cran Razz, Fruit Punch, Tangerine, and Melon Mayhem.
- Founded: 2004
- XYIENCE Headquarters: Austin, Texas, USA
- XYIENCE Revenue: USD 5 million
- XYIENCE Number of Employees: 46
10. Zevia
Rounding out BizVibe’s list of the top 10 energy drink brands in the world is Zevia. Zevia is a Los Angeles-based company that produces zero-calorie soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. Zevia contains stevia provided by Sweet Green Fields’ United States crops. Soda comes in 14 flavors available in 12-ounce cans.
- Founded: 2007
- Zevia Headquarters: Los Angeles, California, USA
This is BizVibe’s list of the top 10 largest energy drink brands in the world in 2020. These companies are directly contributing to the stellar growth of the global energy drinks market.
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The Future of the Global Energy Drinks Market
Looking past 2020, energy drinks market sales are expected to continue growing as consumer demand continues to stay strong. The top 10 largest energy drink brands in the world are paving the way for continued growth in the market.
