The sugar confectionery industry in Germany is one of the world’s largest in terms of market value and exports. The steady growth of Germany’s sugar confectionery industry is mainly driven by the strong demand from middle-class consumers from all over the world. German sugar confectionery manufacturers have been focusing on introducing new products with innovative flavours and healthy ingredients to regain the market that was lost due to health concerns regarding sugary food. Other factors such as the increase in gifting trends and growth in the retail market are expected to further facilitate the development of Germany’s sugar confectionery industry in the near future.
German sugar confectionery industry overview
According to the figures reported by Statista, the total revenue of Germany’s sugar confectionery industry is expected to reach US $3 billion in 2017, and the total market is forecast to grow with a CAGR of 0.9% by 2021. In relation to total population figures, per person revenues of US $38 were generated in 2017, meaning that the average sugar confectionery consumption per capita stands at 6.6kg in 2017 – one of the highest figures in the world. The chocolate sector is the largest segment in the sugar confectionery industry in Germany, representing over 59% share of the total confectionery market in the country.
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Production of the German sugar confectionery industry
In 2015, Germany produced over 1 million tonnes of sugar confectionery products, making it the world’s third largest sugar confectionery market in terms of volume, after the US and China. As reported by Reporter Linker, high disposable income and high per capita consumption is driving the confectionery market with forecast volume growth of a CAGR of 1.5% between 2015-2020; however, this is lower than the CAGR volume of 1.8% from 2010-2015.
Apart from boasting the world’s most renowned gum producer, Haribo, which occupies over 24% share in the overall German sugary confectionery market, some of the other world’s leading sugar confectionery producers in Germany include Bahlsen, the chocolate-maker Alfred Ritter, confectionery company Katjes, and the Lambertz Group.
Exports of Germany sugar confectionery industry
Germany exported over $1.1 billion worth of sugar confectionery products in 2016, representing around 10.2% of the world’s total sugar confectionery exports, making it the world’s largest sugar confectionery exporter. So far, the UK, the USA, Netherlands, Austria and Poland are some of the top importers for Germany’s sugar confectionery products.
As the sugar confectionery market is growing around the world, challenges also remain. Health concerns regarding sugar confectionery are expected to continue growing, poising further challenges to sugar confectionery manufacturers in Germany, while consumers are expected to increasingly reduce their own consumption of sugar. In response, the leading players in the sugar confectionery industry are likely to adapt their product ranges, with many seeking to offer more attractive sweeteners as alternatives to sugar.
The prominence of the German sugar confectionery industry has attracted a significant number of buyers and traders from all over the world. To help your confectionery business stay at the top of the industry, BizVibe provides the best solutions to source products and make business deals with the top sugar confectionery manufacturers in Germany. Don’t miss your chance to connect with the best industry suppliers, manufacturers, and companies on BizVibe.
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